Persevering by the storms of life can function a real testomony to the power of a lady, and entrepreneur Lindsey Walker has a exceptional testimony. On the age of 27, the publicist-turned-author was dealt a devastating blow when she was recognized with Stage IV Hodgkin’s Lymphoma. Whereas present process six months of chemotherapy, she continued to run a flourishing public relations agency. Now, two years later and cancer-free, Lindsey is on a mission to encourage different entrepreneurs by sharing her instruments and tips about the right way to navigate the bustling lifetime of an entrepreneur whereas additionally working towards self-care and setting boundaries.
Lindsey’s journey as a businesswoman started when she created the Walker + Associates Media Group contemporary out of school. Via this boutique public relations firm, she labored with over 100 manufacturers throughout the magnificence, leisure, and way of life areas. She wrote about her journey as an entrepreneur and most cancers survivor in her guide Thriving Via The Storm, and the expertise of writing it proved to be each therapeutic and therapeutic for the Jackson State College alum. With the guide, Lindsey’s purpose was to assist information a dialog for girls struggling by private battles however who can’t see a manner out of them. “I needed to encourage them and allow them to know that we’re not outlined by our circumstances, however by how we select to deal with them,” Lindsey says.
Making a work-life stability is an space the place many entrepreneurs battle, however the follow of self-care is one thing that Lindsey believes is necessary to stop burnout as you domesticate a thriving enterprise. After her battle with most cancers, Lindsey started to savor the straightforward issues in life by implementing slightly extra “me-time,” and it’s one thing she doesn’t take evenly as of late. “Self-care is now non-negotiable,” she emphasizes. Actually, she weaves it into her each day life by doing issues like taking quick breaks, journaling, going for walks, praying, and maintaining a healthy diet meals.
“As entrepreneurs, we should do not forget that we matter. So many people put our purchasers and our work first, and we don’t have time for anything. Determine what you want after which create area to do no matter it’s as typically as it is advisable to. Ensure you are caring for your self first. Create your day based mostly on what it is advisable to be productive and profitable.”
Being a pushed entrepreneur who wears many hats, Lindsey is aware of all too nicely how hectic life can develop into for enterprise homeowners, which is why she believes that setting boundaries can be important for sustaining wholesome work relationships and all-around wholesome pointers for your enterprise.
“Boundaries are very important in enterprise since you should understand how you need to be handled and what you’ll and gained’t enable inside your enterprise. With out boundaries, burnout is certain to return. To create [boundaries], take a while out to put in writing down what you want about your enterprise. Who do you prefer to serve? What do you take pleasure in doing? Then check out what you don’t like and the place it is advisable to enhance on all ranges,” shares Lindsay.
Creating boundaries is one space of enterprise that aspiring and established entrepreneurs can management. Then there are different occasions, nevertheless, when unexpected circumstances past their management can catch them off guard. Extra just lately, it got here within the type of a worldwide pandemic.
The emergence of Covid-19 has adversely affected 1000’s of enterprise homeowners ever since states all through the nation went on lockdown to curb the unfold of the novel virus. In consequence, entrepreneurs have searched for methods to navigate this new local weather they’re in and modify to a brand new regular. It’s left many nervous in regards to the future and questioning what steps to take subsequent, however Lindsey provided some encouraging phrases on the right way to climate the storm.
“Don’t be afraid to pivot,” she advises. “Now’s the time to get inventive. Take into consideration the instant wants of the individuals inside your target market. How are you going to finest serve them?
Additionally, proceed to place your self on the market. Let individuals know who you might be, how one can assist them, and the place to achieve you. We live in a world that we by no means envisioned, and persons are searching for solutions. You have to do not forget that you and your enterprise is the answer.”
Lindsey will quickly be offering some options of her personal along with her subsequent enterprise enterprise. She is presently getting ready for the launch of the third installment of her “Place to Pivot Accelerator” program. On this 12-week course, the general public relations professional will educate entrepreneurs and enterprise homeowners her confirmed framework on getting extra publicity that results in extra earnings for his or her companies.
If you’re an entrepreneur and wish to participate within the course, log onto www.positiontopivot.com for extra info. You too can join with Lindsey on Instagram @lindseyawalker.