This week has seen the official unveiling of our new swanky Age Confidence Cream – it’s been rebooted and suited. It now packs a punch and is preserving my Winter pores and skin plumped and cosseted.
So, in celebration of its rebirth, I made a decision to make use of my January weblog spot to speak in regards to the critical subject of ageing. It’s not critical in any respect after all, however the best way we speak about it may be.
Our ‘Age Confidence’ vary, launched six years in the past, was spawned out of my whole disenchantment (learn: infuriation) with the ‘anti-ageing’ language that permeated the sweetness trade on the time.
I’ll always remember a US distributor telling me the best way I used to be turning my again on it was “business suicide”. I’m happy to say we by no means gave her our enterprise and our extra enlightened strategy on the topic hasn’t harm us one jot.
Attitudes, and certainly magnificence advertising, have improved profoundly since then and I prefer to suppose we performed our small half in that seismic shift. Now we have some approach to go although, so again on my soapbox I’m going.
Again in 2012, we commissioned some analysis that confirmed ladies felt assured made a lady lovely, not youth. This was a notion I’d espoused for a while, nevertheless it was a heartwarming revelation to understand that others felt the identical.
So what builds confidence most? The passage of time after all.
At 42 I’ve a lot to study, however I look again at my 30-year-old self, dreaming of beginning my personal skincare enterprise, and smile. A lot has occurred since then and annually I really feel that little bit extra assured and take myself that little bit much less critically.
Right here’s to the laughter traces and all they characterize!