The award-winning wine model, Barefoot Wine, might be becoming a member of forces with a number of well-known ladies for a marketing campaign that can give attention to inclusivity and amplify various voices inside the magnificence group. #TheWeStandForHer marketing campaign debuted this week on the model’s web site as a four-part internet sequence specializing in the totally different magnificence experiences Black ladies face in America. The forged contains American Idol alum, Jordin Sparks, CEO of The Lip Bar, Melissa Butler and Beyoncé’s head dance captain and actress, Ashley Everett.
The We Stand For Her internet sequence will brazenly talk about the distinctive experiences that Black ladies undergo within the magnificence world, creating an area for many who share related experiences to specific their views on society’s notion of magnificence, all whereas highlighting a group that tends to get missed.
“As we proceed our work highlighting the brilliance, grace and great thing about Black ladies, Jordin Sparks, Ashley Everett and Melissa Butler every lend their respective voice and unimaginable tales to the We Stan for Her sequence,” says Shannon Armah, the affiliate model supervisor for Barefoot, in a press launch. “We hope the discussions shared all through the sequence create moments for all Black ladies to really feel seen and celebrated, whereas additionally sparking necessary dialogue amongst viewers.”
All three forged members will share their private tales, hardships and successes which are assured to make viewers not solely snicker however educate them, as nicely. Every We Stan for Her episode will give attention to hard-hitting subjects within the magnificence group, together with:
- Crowns on Our Head: Sharing views on pure hair versus different hairstyles.
- Our Stunning Story: How heritage and upbringing contribute to magnificence preferences and routines.
- Thriving Queens: Inspecting Black illustration within the magnificence business, whereas additionally exploring magnificence requirements within the office.
- Self-Love: Discussing the ideas of self-love, self-acceptance and feeling assured and exquisite from the within out.
Take a look at the primary episode beneath, and watch all 4 We Stan for Her episodes at barefootwine.com/we-stan-for-her and comply with @BarefootWine on social media.
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