The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional business and marketing. I have observed that funnels for Internet businesses are becoming more popular.
People want to learn more about the concept of marketing and how it can be used in their online business marketing efforts. Read further to find out more about the ways to utilize the sales funnel for Internet marketing.
What is the Sales Funnel?
A marketing funnel is not a funnel. The term, "funnel", is used to describe and visualize the entire sales process. It has a broad entry point for potential customers known as "Unqualified Prospects" at its top and a narrower opening for conversion sales at the bottom. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who could need your services or products however, you've never contacted them before. By the end of this funnel, several offers and sales actions later, you've gotten folks who've obtained the product or service you offer and made purchases as well.
Another reason a lead-generation funnel idea is so effective is the fact it allows you monitor potential customers at various levels of the sales process. Using the sales funnel, by finding out the number of prospects who are qualified throughout the process, it's possible to predict the amount of prospective customers who'll eventually turn into actual customers.
A sales funnel will aid you in determining the areas where your sales strategy is failing or successful or if your marketing campaign is not getting enough prospects. This information allows you to decide the areas you need to focus your attention and work to maintain sales at the necessary level as well as, to fulfill marketing goals. It is used to monitor and manage the sales process of customers.
The Front - End or Sales Funnel The top
The top section of your sales funnel should undergo continuous testing and be the most active. There are virtually endless front-end strategies limited only by your creativity and resources.
The front-end's main objective is to attract potential clients and convert these buyers into buyers down the sales funnel.
A potential customer is "qualified" once they have signed up to your product or service. This is when the prospective customer, or "Unqualified Prospect" is now a qualified lead. They've taken action which suggests they might be interested in the product or service you offer.
Your front-end must be able bring targeted traffic to your site or blog. PPC advertisements, articles for marketing, PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all excellent sources.
There are many methods that you can use to "qualify the unqualified prospect". The most effective is the squeeze page. Here you can offer something valuable that is related to your product/service that people are able to get for no cost or at a reduced price in exchange of their email. The items offered range from video and newsletters to ebooks, e-mail courses as well as related reports.
The front-end of your sales funnel is where potential customers are attracted to you. Now what about the back-end?
The Bottom or Back-End of the Funnel
The back-end or bottom of the funnel where the major sales and profits are made. This is where you will discover the more expensive products. They are usually relevant to the exact same market, but in a different format, such as audio or video live interaction, private consultation.
The primary distinction between the front-end service and the back end is the kind of service or cost of the client.
It is the case that only a small percent, maybe 1 to 2 percent of the people entering your front-end will end up in your back-end. Because a few people will invest more, that's fine.
It is evident that, while front end products and services may be priced at less than $100, back-end products and services typically cost in the 100s or 1000's. This make the bottom or back end of the funnel sales funnel to be the main source of income for your Internet business, it's also the most predictable and solid part of the sales process.
As I mentioned earlier, the sales funnel can be customizable as much as your creativity and resources allow.
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